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Client
Lee Clinton
Year
2022
My Role
UI/UX Designer
Category
Web Design
Research
Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites
Design
Design
Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily
Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily
Design
Usability and Accessibility: Good design considers the needs and preferences of users, ensuring that the website is easy to navigate and understand. Intuitive navigation, clear hierarchy, and logical organization of content enhance usability and accessibility, allowing users to find what they are looking for quickly and easily
Development
Development
Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings
Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings
Development
Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings
Whom are we solving this for?
Whom are we solving this for?
Whom are we solving this for?
Design Approach
Design Approach
Design Approach
Conclusion
Conclusion
After Sarthi’s launch, the guided questionnaire and personalized fund recommendations significantly simplified the investment discovery process. New users now complete the journey in an average of 14 minutes, compared to 35–40 minutes earlier, with first-time investment conversions rising from 4% to 27%. The clearer risk-profiling visuals and educational FAQs reduced user confusion while drop-offs during fund exploration was reduced by 28%.
Post-launch feedback reflected growing trust in DSP’s platform — 82% of surveyed users said they understood their risk profile better, and 54% felt confident starting their first SIP without external help. The data confirmed that Sarthi effectively bridged the gap between curiosity and action, turning complex fund discovery into a guided, transparent, and user-friendly investment experience.
After Sarthi’s launch, the guided questionnaire and personalized fund recommendations significantly simplified the investment discovery process. New users now complete the journey in an average of 14 minutes, compared to 35–40 minutes earlier, with first-time investment conversions rising from 4% to 27%. The clearer risk-profiling visuals and educational FAQs reduced user confusion while drop-offs during fund exploration was reduced by 28%.
Post-launch feedback reflected growing trust in DSP’s platform — 82% of surveyed users said they understood their risk profile better, and 54% felt confident starting their first SIP without external help. The data confirmed that Sarthi effectively bridged the gap between curiosity and action, turning complex fund discovery into a guided, transparent, and user-friendly investment experience.
Conclusion
After Sarthi’s launch, the guided questionnaire and personalized fund recommendations significantly simplified the investment discovery process. New users now complete the journey in an average of 14 minutes, compared to 35–40 minutes earlier, with first-time investment conversions rising from 4% to 27%. The clearer risk-profiling visuals and educational FAQs reduced user confusion while drop-offs during fund exploration was reduced by 28%.
Post-launch feedback reflected growing trust in DSP’s platform — 82% of surveyed users said they understood their risk profile better, and 54% felt confident starting their first SIP without external help. The data confirmed that Sarthi effectively bridged the gap between curiosity and action, turning complex fund discovery into a guided, transparent, and user-friendly investment experience.
More Works More Works
More Works More Works
Arigatou
arigatou
Arigatou
Arigatou
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©2024 smaran.studio
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