After Sarthi’s launch, the guided questionnaire and personalized fund recommendations significantly simplified the investment discovery process. New users now complete the journey in an average of 14 minutes, compared to 35–40 minutes earlier, with first-time investment conversions rising from 4% to 27%. The clearer risk-profiling visuals and educational FAQs reduced user confusion while drop-offs during fund exploration was reduced by 28%.

Post-launch feedback reflected growing trust in DSP’s platform — 82% of surveyed users said they understood their risk profile better, and 54% felt confident starting their first SIP without external help. The data confirmed that Sarthi effectively bridged the gap between curiosity and action, turning complex fund discovery into a guided, transparent, and user-friendly investment experience.